We help create special places that educate and inspire.
For more than thirty-five years, Verner Johnson, Inc. has been helping our clients plan and design innovative and successful museums. At their best, museums are a powerful catalyst to inspire curiosity and discovery.
Now is an uncertain time for Museums
Museums are barometers of social and cultural change. The role of future museums in local and global culture are being questioned and radically re-shaped. Museums find themselves in a dynamically shifting realm where time–honored methods are becoming outdated and irrelevant. To survive and thrive, museums must adapt to meet the needs of their audiences while not losing sight of their missions.
Museum audiences are increasing in number, diversity, and in their expectations. The wide availability of in-depth information and media have created a generation of museum visitors that craves sophisticated new experiences and ideas. Museums increasingly face the challenge of maintaining scholarly and professional standards while also being compelling and entertaining enough to compete with their audience’s other numerous leisure time options.
The globalization of culture and the immediacy of social media and electronic communications have significantly advanced the way museum present their subject matter for their audiences. Evolving exhibition techniques allow adapting museums to present multiple viewpoints and to educate and challenge visitors as never before. In today’s highly interconnected culture, successful museums are finding creative ways to further engage their visitors.
Today’s museums not only offer unique, social, and meaningful experiences, but are often the new cultural hubs for their communities. Museum leadership staff, boards, and donors increasingly see the potential of architecture as the primary tool for creating landmarks and for marketing the identity of their institution. VernerJohnson is a specialist firm focused on creating iconic designs appropriate for each client, no matter their size.