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Challenges Facing Museums

Museums Must Stay Relevant 

Museums are barometers of social and cultural change. As a result of the COVID pandemic, the future role of museums in local and global cultural contexts are being radically re-shaped. Museums find themselves in a dynamically shifting realm where time–honored methods are becoming outdated and ineffective. To survive and thrive, museums must adapt to meet the needs of their audiences while not losing sight of their missions. Our initial museum stakeholder discussions help identify the challenges specific to each institution and provide a critical framework for moving toward innovative solutions.

Audience Expectations 

The wide availability of in-depth information and media has created a generation of museum visitors that craves sophisticated new experiences and ideas. Museums increasingly face the challenge of maintaining scholarly and professional standards while also being compelling and entertaining enough to compete with their audience’s other numerous leisure time options. During our planning process, audience engagement concepts are vetted and kept in the forefront of discussions.

Cultural Hubs 

Today’s best museums not only offer unique, social, and meaningful experiences, but are often the new cultural hubs for their communities. Museum leadership staff, boards, and donors increasingly see the potential of architecture as the primary tool for creating landmarks and for marketing the identity of their institution and their geographic area. VernerJohnson is a specialist firm focused on creating iconic, yet affordable, designs appropriate for each client, whether an existing or entirely new cultural institution. By doing so, these institutions become important cultural hubs that add to the quality and richness of their communities.